There is one topic that's been impossible to ignore for chain restaurant executives in recent months - ghost kitchens, cloud kitchens, or virtual kitchens. It’s yet to be seen how significant these kitchens will become, but there are some indications that the trend is only going to grow.
The mere word “ghost” often causes fear within many people. However, some restaurateurs are starting to embrace this word as a part of their daily activities, creating a new business model with virtual-style restaurants that offer direct delivery. Ghost kitchens take the idea of traditional restaurants and eliminate the role of bartenders, servers, and all other staff, operating with only chefs, dishwashers, managers, line and prep cooks, and delivery drivers. Hence, the term “ghost kitchen” (in simple terms, also known as a delivery-only restaurant).
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