Almost every week I speak to an owner of a CRE asset who tells me “I want to sell, but only at a great price,” or “I want to sell at the highest price possible,” or some other iteration of this. Of course, this really goes without saying as no one wants to leave money on the table. A good agent who is looking out for their fiduciary will of course try to get the best price, but should also advise the client as to the best course of action in marketing the property to get the best price.

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