With the holiday season in full force, consumers are shopping for items such as Halloween costumes, presents and heavily discounted goods. They are buying thru familiar channels like shopping malls, big box stores and online. However, there is one other way holiday spenders might consider parting away with their cash and that is through pop-up stores. In this article, I will briefly describe what a pop-up store is, who benefits from opening one and what the specific benefits are.

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