Real estate brokerages see their agents in one of two ways, either as a profit center or as a client who they can help to succeed. Many of the large brokerages and a few smaller companies perceive the associate agent as a money machine, with the attitude of “How can I get the most out of the agent?” This differs from those companies that instead seek to support the associate agent, showing an attitude of reciprocity. They will help the agent in order to succeed and achieve higher goals, thereby increasing everyone’s income.

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