Joel Mendoza
Agent
Los Angeles, CA
DRE #02091159
Joel Mendoza is a Los Angeles commercial real estate broker specializing in retail leasing and investment sales, with a focused expertise in the Hollywood submarket. Based at Commercial Brokers International (CBI), Joel represents landlords, tenants, and investors across retail, office, and industrial transactions — bringing a standard of service more commonly associated with boutique advisory firms than traditional brokerages.
Before entering commercial real estate, Joel spent years at Creative Artists Agency, one of the world's most influential talent and entertainment companies. That experience shaped something most brokers don't have: a deep understanding of how value is built, protected, and amplified — whether the asset is a career, an intellectual property, or a corner retail space on Hollywood Boulevard. Joel approaches every property the way a great agent approaches a client — as something worth investing in, advocating for, and positioning with intention.
That philosophy has produced results. Joel holds an exclusive ongoing leasing relationship at 6800 Hollywood Blvd., the iconic corner of Hollywood and Highland— the most prominent corner on the Hollywood Walk of Fame — where he was brought in to upgrade the tenant mix and has successfully placed three international tenants including Similandia, Regen (known in Canada as Heal Wellness), and Baskin-Robbins. He serves on the Hollywood Partnership Economic Advisory Committee, giving him direct insight into the civic, economic, and development forces reshaping one of Los Angeles' most iconic corridors.
Joel's approach is deliberate and selective. He works with landlords and tenants who are motivated, clear on their goals, and ready to move — and in return, he gives every client his full attention, his full advocacy, and his full investment in their success. He does not rush clients through major decisions. He does not assign them a number based on their deal size. He picks up the phone.
Joel Mendoza is a licensed California real estate broker. CA DRE #02091159. He operates throughout Los Angeles County and is actively expanding his practice to serve clients across Southern California. When not closing deals, Joel spends time with his wife on the shores of Pacific Beach, San Diego.